Enter the email newsletter. "Oh, but I don't want to spam my customers!" you think to yourself. Or perhaps you haven't been keeping track of people's emails, which in all honesty, you shouldn't be doing without their owner's permission anyway. Enter Mail Chimp (or another contact/email system), a trusty spiral bound journal of sorts, and a healthy sense of propriety.
I like them because they're free, super easy to use, they have a monkey as their logo, and it says funny things to you. I'm on their Forever Free plan:
Ok, so you've gathered and organized your email lists. Now to determine what to share, and when to share it.
Enter that sense of propriety I mentioned earlier.No one likes a spammer. Also, if you have too many people unsubscribing from your list on Mail Chimp, your account will get flagged. Personally, I'm fine with getting an email from a company once or twice a month. Any more than that and I get grumpy. I like to try and consolidate my announcements down to once a month. I'll list upcoming shows and announce new items that will be hitting my shop soon. It's also a nice place to let people know about discounts I'm offering for that month, which is another way to see how much traffic you're getting as a result of the newsletter.
Alrighty, I'm sure that's enough to get you started.
Good luck, and a happy Tuesday to you!