Jungshih's Pricing Tale:
"If I were to sell this piece at a gallery, I would make price a part of the concept. 666 represents evil. If I were to sell smaller mass produced replicas, at say, Anthropologie, I would look at how other artists are pricing their dolls at retail price. I would ask myself if i would buy my doll at that price. Then ask my friends if they would buy that at that price. Of course, as I get famous, I'll start raising prices. LOL."
Guy's Pricing Tale:
"I asked my mom. She looked at the SIZE and says what's size have to with anything. Next TIME and says time? What is time? Next COST what's the cost of cost? And lastly COMPARISON and says we're all unique so there is no comparison. Then I came up with a number keeping in mind people like consistency in prices whether it's milk, gas or art."
Two perspectives. Wildly differing. Guy's explanation sounds cryptic but maybe that's the message, when it comes to pricing, there is no straight answer.
This is a monthly post on the touchiest of all subjects, pricing! See you again in September.