This is the PART II of the post….
The price is actually $50.
The artist Justin Gignac started this project as an experiment after a friend told him design and packaging didn't matter. So he wanted to prove that with great design and packaging, you could sell anything. Even garbage.
The first piece was was priced at $10. Nobody bought it. People thought it was garbage.
He raised the price to $25. People started buying them as NYC souvenirs. When he couldn't keep up with the demand, he raised the price again.
At $50 which people started viewing them as art.
Now he sells limited edition pieces for $100. Yankees game. Macy's Thanksgiving Parade. New Years Eve.
The mayor of Dublin invited him over to cover the St Patrick's day festival. And the popularity of garbage continues to grow. Sounds like Justin proved his point.
It wasn't really about making a few bucks out of selling garbage making a point. In any case it's a great study in perception of value.
You can check out more of this stuff here.